![]() ![]() PC's body language is a big source of the humor in Japan: Mac looks embarrassed when the PC touches his shoulder, or hides behind Mac's legs to avoid viruses. In the first ad of the series, Mac even gives PC a nickname: waaku - a playful Japanese version of the word "work." Instead of clothes that cast PC clearly as a nerd and Mac as a hipster, PC wears plain office attire and Mac weekend fashion, highlighting the work/home divide between the devices more than personality differences. So for Japanese versions of the ads that rolled out last fall, two local comedians from a troupe called the Rahmens made subtle changes to emphasize that Macs and PCs are not that different. But in Japanese culture, where direct-comparison ads have long been frowned upon, it's rude to brag about one's strengths. ![]()
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